Best Loved Hotels® unveils its consumer-facing brand that speaks directly to corporate and leisure travellers alike. Promising to take guests beyond the ordinary, HotelREZ Hotels and Resort’s has reimagined its esteemed collection of independent properties by striding into the B2C arena, reinforcing its market-leading representation and distribution offering.
Benefitting from a network of 60 global sales offices with a reputation for customer excellence, Best Loved Hotels® drives engagement and repeat business through proven direct booking promotions for its partners made up of independent hotels, aparthotels, and hotel groups.
Member hotels enjoy access to high-value bookings and tailored sales and marketing strategies aimed at reaching elite corporate and leisure travellers worldwide benefitting from high-end leisure partnerships that drive growth and enhance visibility for independent hotels on a global scale.
With a focus on delivering bespoke hospitality and cherished experiences, Best Loved Hotels® offers a diverse range of stays that cater to discerning travellers. The brand’s new look, supported by a dedicated GDS programme and B2C website, ensures its hotels enhance their presence in the global market.
“We conquered the corporate B2B market with HotelREZ. Now our historic but reimagined consumer brand, Best Loved Hotels will target the B2C segment, providing bookers access to a platform of dazzling properties around the globe,” said Mark Lewis, CEO of HotelREZ Hotels and Resorts. “We’ve reenvisioned what makes a stay special for our travellers and loyalty members, emphasising unique personalities, character, and heartfelt experiences that cater to the discerning traveller.”
All HotelREZ Hotels and Resorts distribution customers or consortia affiliate members are available on the Best Loved Hotels® website. Hotels can tap into this commercial opportunity by partnering with HotelREZ Hotels & Resorts, whose property portfolio grew by more than 20% in 2023, outpacing the market and reaching a milestone of over 2,500 independent hotels, apartments, and hotel groups across 100 countries, making it the 15th largest hotel company worldwide (Hotels 2024,The List).
