Sabre acquires e-commerce provider Techsembly to expand and accelerate its hospitality retailing solutions

Sabre Corporation, a leading provider of software and technology that powers the global travel industry, today announced theAmy Read acquisition of hospitality e-commerce provider Techsembly. Terms of the transaction were not disclosed. 

  • Agreement will accelerate Sabre’s vision to provide unlimited capabilities for retailing in hospitality, allowing hoteliers to sell anything across channels
  • Techsembly brings advanced marketplace and gift card retailing capabilities to Sabre Hospitality’s existing SynXis Retail Studio
  • Combined retailing solutions empower hotels to sell anything from on-property policies, goods, experiences and services, to partnering with local businesses to expand their range of offerings

Techsembly offers a fully automated e-commerce solution enabling global hotels to manage multiple online property stores, products, and logistics on one centralized platform.  In addition to its marketplace, Techsembly is a leader in the gift card business for hoteliers, offering highly advanced and configurable capabilities in terms of selling and fulfillment of gift cards.

Sabre’s agreement with Techsembly reaffirms our position as a leading global hotel commerce and distribution platform in the hospitality industry,” said Scott Wilson, president of Sabre Hospitality. “Not only will this acquisition accelerate our product roadmap via Techsembly’s marketplace and gift card capabilities, but it also enables us to come together and offer the most robust and effective suite of integrated retailing solutions designed to meet the retailing needs of today’s modern hoteliers.”

Today Sabre Hospitality’s SynXis Retail Studio enables hoteliers to retail an unlimited number of products and services with room reservations, resulting in more opportunities to create additional revenue streams beyond the room, differentiate their brand further and increase guest satisfaction. By combining and integrating Techsembly’s e-commerce marketplace and gift card capabilities with SynXis Retail Studio, Sabre will create a single destination that offers an unlimited number of product types at all stages of the guest journey – replacing the need for hoteliers to manage multiple sites and providing a seamless guest experience while accelerating revenue.

 “We built Techsembly based on a deep commitment to service, innovation and delivering proven results to help our customers increase revenue beyond traditional room sales. Joining Sabre will allow us to expand and offer game-changing technology and increase our reach to more customers around the world,” said Amy Read, Co-founder and CEO of Techsembly. “We look forward to bringing our knowledgeable team and deep understanding of global e-commerce technology, luxury brands, the digital customer experience as well as pricing and payments to Sabre Hospitality.”

As part of the transaction, Sabre will welcome Techsembly’s talented e-commerce experts and developers to the company. Based in the UK with offices in Singapore and Hong Kong, Techsembly enjoys a growing customer base and a strong presence within the luxury hotel segment.

Sabre Hospitality’s long-term strategy is to be the leading global hotel commerce and distribution platform in the industry and is a critical component of Sabre’s vision to be held as the premier global technology platform in travel.

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Tags: accelerate, retailing solutions, Sabre, Techsembly



Sabre Corporation is a leading software and technology company that powers the global travel industry.

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