Sea Containers London deploys Oaky as upselling solution - Insights
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Sea Containers London deploys Oaky as upselling solution

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Sea Containers London deploys OakySea Containers London has adopted Oaky as their digital upselling tool, further expanding Oaky’s UK customer base. Situated on London’s South Bank, this lifestyle hotel will leverage Oaky’s data-driven approach to further refine their personalised and innovative guest experience.

In their first month using Oaky, Sea Containers London saw great success with their upselling programme. The platform’s ideally-timed, automatic pre-arrival emails achieved opening rates above 80%. Conversion rates have also been more than satisfactory since Oaky uses PMS data to segment guests and ensure they receive only relevant upgrade and service offers.

“Every Oaky feature adds value to the tool and improves the upselling process, but the flexibility to customise and target our different guest audiences at different times with different products and managing pricing according to demand and business needs, is the most attractive part of Oaky and what makes it a success,” says Filomena Vitoriano, Revenue Manager at Sea Containers London.

Using an advanced upselling solution like Oaky plays into Sea Containers’ ambition to create a fully integrated tech stack that guarantees both smooth operations and a customisable guest journey. Thanks to their enhanced tech ecosystem and Oaky’s open API, they were able to implement the upselling tool easily and quickly. This meant they could begin offering tailored deals and generating incremental income almost immediately. That has positively impacted the property’s top line as well as overall guest satisfaction.

“We’re thrilled to welcome Sea Containers London to the Oaky family. It’s exciting to work with such a unique lifestyle property that shares our passion for using the latest technology to offer guests an unforgettable experience. It’s been great to see Sea Containers’ fantastic results in the first months of using Oaky. Now, we’re looking forward to working with their team to continue this amazing success story,” says Mattia Zanella, Regional Sales Manager at Oaky.

Read more in Oaky blog

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