The Guestbook Expands Sales Team in Response to Unprecedented Growth

The Guestbook, the world’s largest rewards program for independent and boutique hotels, today announces the appointment of two new members to its growing sales team, as part of a continuing expansion initiative. The company’s new hires include Bee Dahl, who has been tapped as Director of Sales, and Amy Devlaliwalla, who has been appointed as Director of Business Development.

This sales team expansion was necessitated by a year of marked growth at The Guestbook and will allow the company to better serve its growing base of hotel clients around the globe. During 2019, the company added a significant number of hotels to its list of partners and is now serving more than 700 hotels across 70 countries. This increase was achieved following the foundation of a Customer Growth Team in March of last year, which resulted on doubling the size of The Guestbook’s team by the end of 2019.

Bee Dahl
Bee Dahl

Bee Dahl, an accomplished industry professional with over 15 years of experience in Hospitality and TravelTech verticals, was previously responsible for the global expansion strategy at Transfer Travel as a CSO. Prior to that, she was the Senior Director of Strategic Partnerships at Roomer Travel, where she managed global sales activities. Dahl also previously held senior positions at Hotelbeds and GTA, and was responsible for sourcing the hotel partner network in North America, Canada, and Latin America.

Dahl holds an Associate Degree from Bilkent University in Tourism & Hotel Management. She continued her studies in Project Management at University of California Los Angeles, and completed Marketing SCPS program at New York University. She also earned a Hospitality Marketing & Media Strategies certificate from Cornell University in 2013.

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Amy Devlaliwalla brings a 15-year management career to her new position as The Guestbook’s Director of Business Development. Devlaliwalla previously served as Senior Director of Global Partnerships & Strategic Alliances for Sojern where she spearheaded its global partnerships division. Prior to this, Devlaliwalla was Senior Director of Strategic Development at Amadeus, and Vice President of Business Development for the Americas at Nor1.

Amy Devlaliwalla
Amy Devlaliwalla

Devlaliwalla attended the University of Memphis, where she earned a Master of Science in Hospitality, Tourism, and Sports Management, as well as a Bachelor of Business Administration in Marketing and International Business.

“We are excited to welcome two new additions to our growing sales team,” said Dana Manacher, Co-Founder and Chief Sales Officer at The Guestbook. “Bee brings a wealth of high-level experience from the hotel tech industry to her new role of Director of Sales. Amy has spent more than a decade leading strategic partnerships, and her record speaks for itself. We are honored and excited to welcome them both to The Guestbook.”

For more information about The Guestbook, please visit

Tags: Amy Devlaliwalla, Bee Dahl, The Guestbook


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