Adjara Group selects Cendyn to power CRM across their hotels

CendynAdjara Group has signed a deal with Cendyn to power CRM across all their hotels located in Georgia. As a leading Georgian company in hospitality, lifestyle development and agropreneurship, Adjara Group has gained worldwide recognition for trend-setting establishments and entrepreneurial projects through developing and managing lifestyle brands.

With Cendyn’s CRM Suite of products, the company’s hotels will benefit from a guest intelligence solution that utilizes data collected from multiple sources, to provide an accurate, single source of truth for each guest. This enhanced visibility of every guest will enable each hotel within the Group to learn more about their guests using enhanced guest profiles, automation, segmentation, and in-depth reporting dashboards.

We are delighted to be partnering with such a visionary group of hotels in Georgia. With one of their hotels named one of The Best New Hotels in the World, 2019 by Condé Nast Traveler, it’s clear their vision to provide the best experiences for their guests is top of their agenda,” said Tim Sullivan, President at Cendyn. “By embracing our CRM technology, they are putting their guests first in all that they do and will be able to see quick returns from the scalability of personalization, automation and succinct reporting across their business.”

“We believe that our cooperation with a high-performance based software such as Cendyn will advance the Group’s outreach capabilities and enhance the guest experience,” said Levan Berulava, Managing Director of Adjara Group.

  • eHotelier Essentials Banner
  • Duetto Trends Banner

Founded by visionary Temur Ugulava, Adjara Group converted an abandoned Soviet-era sanatorium in the mountainous region of Kazbegi into the first Georgian lifestyle brand of Rooms Hotels. It has since gained global recognition and praise for its unparalleled location, architecture and design across all its hotels. Since then, the company has created and manages 6 hotels and is leading a large-scale agricultural development project in Eastern Georgia. The company is also working on new initiatives on the Black Sea coast.

Cendyn’s eInsight CRM provides marketing automation and guest intelligence and can easily handle complex interfaces, drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest. Combined with eInsight CRM, eNgage sits on top of a hotel’s property management system or call center application, intelligently guiding staff to create authentic, meaningful encounters and upsell offerings based on guest history, preferences and loyalty status.

About Cendyn
Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit
About Adjara Group
Adjara Group is a leading Georgian company in hospitality, lifestyle development and agropreneurship. It has gained worldwide recognition for trend-setting establishments and entrepreneurial projects through developing and managing lifestyle brands. Restaurants created by the company combine international gastronomic talent with fresh, locally sourced produce. In addition to redefining the country’s hospitality industry, Adjara Group is leading the biggest agricultural and farming project in the Eastern region of Georgia. For more Information on Adjara Group, visit
Tags: Adjara Group, Cendyn, CRM


Related Articles

Related Courses

You might also like:

  • Cendyn 240 400 2404
  • Duetto Trends
Join over 60,000 industry leaders.

Receive daily leadership insights and stay ahead of the competition.

Leading solution providers: