ReviewPro unveils the latest version of its semantic analysis tool, allowing hoteliers even more precise insight into the guest experience, helping them to more efficiently focus on operational and service improvements. ReviewPro maintains global leadership in online reputation management by continuously investing in its platform to provide the most valuable tools and functionalities for hoteliers. This fourth version of semantic analysis comes with improved user experience, flexibility, advanced filtering and enhanced sentiment precision.
Semantic analysis has always provided hoteliers insight into the drivers behind online ratings and scores, allowing them to make data-driven business decisions,” says RJ Friedlander, CEO of ReviewPro. “This version represents the best in natural language processing capabilities and advanced machine learning techniques, so our clients can get the most out of guest feedback and improve the guest experience and ultimately their bottom line.”
This semantic analysis tool is critical to effectively understanding large volumes of unstructured guest feedback, from both online reviews and guest surveys. For this version a number of developments have been made including engine improvements, user interface enhancements, deeper access to analytics, and advanced filtering capabilities which allow hoteliers to segment results by review source, language, country, or trip type.
Additionally, an Impact Analysis tool has been added, allowing hoteliers to immediately see what is most affecting the guest experience so they can take appropriate action. The tool also provides enhanced visibility into competitor results, allowing brands to see where others are doing well and identify revenue opportunities. Semantic results can be benchmarked against competitors on an individual, group, or brand level.
About ReviewPro: ReviewPro is the world leader of Guest Intelligence solutions, with more than 55,000 hotels in 150 countries. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company’s cloud-based Guest Experience Improvement Suite™ includes Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and an innovative Guest Messaging Hub. The tools and processes that ReviewPro provides enable clients to prioritize operational/service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.