New SiteMinder study highlights an emergent tourism destination in Mexico

A study released today by SiteMinder, the global hotel industry’s leading guest acquisition platform, highlights the ever-growing appeal of Mexico as one of the world’s 10 most-visited countries.

The study, State of the Nation 2019: How Big is the Opportunity for Hotel Bookings in Mexico?, based on Euromonitor International data, shows tourist arrivals in the country increased four percent in 2018 to reach 41 million, while intermediated online travel sales rose 24 percent to MXN35 billion and are forecast to almost double in the next four years to MXN68 billion.

Domestic travel is also now more dispersed. Of the 246 million domestic trips taken in 2018, only 41 million were taken to the more traditional destinations of Mexico City and the Yucatan Peninsula, home of Cancun.

Four-in-five travelers were classified as either a couple or a solo traveler.

SiteMinder’s regional manager for Latin America, Jason Lugo, believes Mexico’s booming travel industry is igniting an appetite among local hoteliers to compete more effectively for guests.


More and more hoteliers across Mexico are thinking about how they can better compete for guests in a market that is welcoming greater volumes of travelers but is also becoming increasingly saturated,” says Mr Lugo. “Greater access to the Internet, combined with the rise of social networks and mobile applications, has given rise to greater consumer demands, and that, in turn, is creating an urgency among hoteliers to stay abreast of the latest trends and to respond. There is growing recognition among local hoteliers that, if they do not adapt with technology and increase their exposure online, they will be left behind.”


About SiteMinder

In an age of rising choice and accessibility for curious travelers, SiteMinder is the name synonymous with the belief that technology can empower any hotel to win in a consumer-led world and unleash their potential. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 30,000 hotels, across 160 countries, to generate in excess of 80 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit

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