Reserve Direct, an online travel agency featuring over 2,000 shows, attractions, theme parks, activities, tours and hotel packages in 20 destinations throughout the United States and Canada, today announced a partnership with SiteMinder, the global hotel industry’s leading cloud platform.
The partnership will allow hotel users of SiteMinder’s platform to incorporate Reserve Direct into their online distribution strategies and tap into the 2.5 million travelers that plan their vacations with Reserve Direct each year. It will also provide a two-way connection between their hotel management system and their account with Reserve Direct so they can seamlessly manage their dynamic online rates, inventory and reservations in real-time.
“SiteMinder has built a strong presence in markets we have been serving for over a decade. In some markets, nearly 30 percent of our existing hotel relationships have migrated to a SiteMinder solution as they look to minimize the effort of managing their online presence. This partnership with SiteMinder is important for us to not only maintain those relationships but to also grow in new markets,” says John Johnson, CEO of Reserve Direct.
Founded in 2006, SiteMinder offers a cloud-based platform used by more than 30,000 hotels to acquire guests from across the globe. Incorporating solutions from channel management to direct bookings, GDS connectivity and pricing intelligence, 2017 saw SiteMinder’s platform generate more than 72 million reservations worth $21 billion in hotel revenue.
Matt Klugman, Director of Sales & Marketing for Vacation Myrtle Beach, which operates 14 popular resorts throughout the Myrtle Beach area, says, “We are excited that Reserve Direct now has a connection with SiteMinder, and we have a seamless booking process that reduces the burden on our staff considerably. This allows us to continually be up-to-date and ultimately book more business.”