Omni Hotels & Resorts selects Cendyn for CRM and loyalty - Insights

Omni Hotels & Resorts selects Cendyn for CRM and loyalty

Omni Scottsdale Resort & Spa at Montelucia, Arizona

Cendyn will implement a state-of-the-art solution that will collect data from multiple property systems to provide real-time personalised communications, loyalty services and guest intelligence at 60 hotels within the Omni Hotels & Resorts portfolio. Omni aims to deliver world-class, personalised service to all guests and a heightened level of recognition and rewards to loyalty members.

By choosing Cendyn as its CRM and loyalty platform, Omni unifies marketing, loyalty and guest engagement efforts across its family of properties which will ensure consistent service regardless of location and consolidated intelligence to drive smarter marketing and revenue decisions.

This visibility and accessibility that Cendyn’s tech stack provides will also enable each Omni property to gain a clear understanding of guest history, status and preferences in real time, allowing staff to concentrate on providing exceptional personalised experiences and tailored offerings.

“Omni’s goal is to use cutting-edge technology as a way to empower a more sophisticated guest experience across our properties,” said Ken Barnes, Chief Information Officer of Omni Hotels & Resorts. “With Cendyn, we are using this forward-thinking data to put guests at the heart of what we do: build long-lasting relationships with our brand. Cendyn gave us confidence, knowing we could measure value quickly and make smarter business decisions using its technology.”

Cendyn’s CRM and loyalty platform provides a true, single profile of each guest. Using that data, Omni can communicate to each guest across the travel lifecycle and learn more about each guest throughout their journey. This personalisation drives guest retention and creates more loyal, brand advocates across Omni’s customer base.

 “We are thrilled to partner with Omni, a brand long known for making forward-looking technology choices,” said Charles Deyo, President & CEO of Cendyn. “This collaboration is an example of two great brands working together to create world-class guest experiences through the fusion of hospitality and technology excellence. We look forward to helping Omni continue to drive profitable revenue growth, guest satisfaction and loyalty.”

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