The Del Lago Resort & Casino is proof that the right mobile app will drive guest engagement and revenues. Since opening the hotel in July, which includes a European-style Spa and a 3,700-square-foot banquet facility, guests are initiating approximately 10,000 engagements a month with the property through the Intelity ICEapp and ICEbedside tablets. Analytics show that people are looking at resort and casino information daily via the app, and as a result, more than $25,000 in additional room service revenue has already been generated.
ÒThe Del Lago Resort & Casino is ahead of the curve when it comes to technology,Ó said Del Lago’s Crystal Paolelli. ÒWe believe strongly in the digital guest experience, which includes offering a mobile app so guests have easy access to information everywhere during their stay, and keeping that app front-and-centre in guestrooms. With ICEbedside tablets strategically located on nightstands, we are making it extremely convenient for people to order room service, request valet service, ask housekeeping for an extra pillow, make a restaurant reservation, schedule a treatment and much more. ICEbedside even gives guests control some of the in-room technologies, like lights and the TV.”
ÒBefore the hotel opened, we researched several mobile app developers and found the Intelity guest service platform to be the easiest to navigate and use; plus, it has the most integrations with our existing property systems,Ó she said. ÒWe also like that ICEbedside is streamlined; there’s no clutter, just convenience. It’s a nice fit with our design aesthetic. Guests love it, and they are using it throughout their stay.Ó
Located at 1133 State Route 414 in Waterloo, N.Y., the Del Lago Resort & Casino features a 94,000-square-foot casino, 205 guestrooms/suites, a 24-hour fitness centre, and business centre. The property also features multiple restaurants, including Portico by Fabio Viviani, a French Quarter-inspired Farmers Market Buffet, the Centrifico bar, a 4,200 square-foot food court.
ÒThe Del Lago Resort & Casino is the gateway to the Finger Lakes region,Ó said Gregg Hopkins, Intelity chief sales and marketing officer. ÒIt’s a Las Vegas-style venue in every way Ð especially the investment in guest-facing technology. We are honoured that Del Lago is so pleased with the ICEapp and ICEbedside tablets. Whether guests are looking for basic property information or they want to use the device as an alarm clock, to listen to hundreds of international radio stations, check the local weather or change the atmosphere of the room, Intelity is just a touch away. By combining the luxury of Del Lago with Intelity’s engagement tools, guests are happy and more likely to return again and again.Ó
