Hotelbeds GroupÕs APItude experiences exponential growth


Hotelbeds Group, the leading bedbank worldwide and provider of business-to-business services to the global travel industry, has confirmed at ITB Berlin that 2017 was a very positive year for APItude, the GroupÕs latest hotel distribution API.

By the close of 2017 the number of daily requests processed by the APItude platform had grown by a factor of almost ten compared to the previous year, reaching a daily total of around 300 million.

Additionally, the Group has confirmed that it has improved response times to below 0.5 seconds as a result of a complete migration to the cloud, following the launch of APItude Cloud in late 2016.

ÒAn increase in the number of daily requests processed by APItude by a factor of almost ten can only be described as exponential growth. This can be attributed to two main factors.

Firstly, our deep understanding of the needs and demands of our clients Ð and in turn their clients, the traveler Ð drove us to continually innovate APItude since its launch in 2015 by offering faster response times; thanks to the launch and complete rollout of APItude Cloud those response times are now down to below 0.5 seconds. Secondly, we have increased the functionalitiesÊ ÐÊ such as booking modifications or more advanced filters to help clients find exactly what they need Ð thus allowing many of our most strategic clients to migrate over.ÓÊSam Turner, Wholesale Sales & Sourcing Director

APItude is the fastest and lightest hotel distribution API in the market. It enhances the developer experience by making the integration process easier, faster and more intuitive Ð allowing partners to develop their own travel website or mobile app using Hotelbeds GroupÕs product portfolio more easily than ever before.

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Forming part of Hotelbeds GroupÕs commitment to innovation, APItude was launched by Hotelbeds at World Travel Market (WTM) 2015. Its successful rollout and rapid growth continues the companyÕs quest to simplify the B2B distribution of accommodation for its varied customer base of over 60,000 intermediaries from across 185 source markets globally.

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