Choice Hotels International, Inc. has opened its 70th Clarion Pointe hotel in Milwaukee, Wisconsin as the company continues to invest and innovate in its booming midscale portfolio. With 43 additional hotels in the pipeline and 27 expected to open this year in cities such as Galveston, Texas, and Gettysburg, Pennsylvania, Clarion Pointe’s flexible and low-cost conversion approach gives owners an exciting opportunity to be a part of a high-demand market segment.
“The remarkable growth of Clarion Pointe underscores its strong appeal and distinctiveness to both travelers and hotel owners in the highly competitive midscale segment,” said Cathy Hartman, Vice President, Brand Strategy, Choice Hotels. “With an ever-expanding pipeline and an increasing number of openings in key markets, Clarion Pointe has proven to be a smart and cost-effective choice for owners looking for a brand that puts a finer point on an affordable travel experience—something travelers are increasingly seeking.”
Clarion Pointe was launched in 2018 to meet economically savvy customers’ growing preference for select-service hotels that deliver sleek and elevated essentials where they matter most. Informed by Choice’s singular leadership in the midscale segment, Clarion Pointe was developed as an extension of Clarion, one of its longest established brands, allowing owners to benefit from strong brand awareness as well as Choice’s renowned franchise success system.
Clarion Pointe hotels provide modern design touches, curated food and beverage offerings—including premium coffee and tea, nutrient-focused breakfast items, and a marketplace with elevated beverages and small bites—along with modern fitness essentials and on-demand TV casting. Clarion Pointe participates in the Choice Privileges rewards program boasting more than 68 million members. Travelers can Travelers also sign up for the Choice Privileges® Mastercard®, which offers 40,000 bonus Choice Privileges points when they spend $1,000 in purchases within the first three months.
Choice Hotels, with an industry-leading retention rate, is committed to franchise owners’ success, equipping them with advanced technological tools that simplify their operations and drive optimal returns on their investments. These include the choiceEDGE guest reservation platform and the choiceADVANTAGE property management system, which help owners effectively manage room rates, distribution channels, and inventory.
The company has also helped make it easier for prospective owners to finance their hotel investment. It recently partnered with the innovative digital platform Bridge to help provide new and existing Choice hotel owners with access to affordable financing solutions.
