BWH Hotels is delighted to announce the signing of economy soft brand hotel, City Oasis Inn Townsville, SureStay Collection by Best Western located in Northern Queensland. The award-winning Townsville hotel is set to operate within BWH’s soft brand, SureStay Collection starting September 2024.
Located at 143 Wills Street, just 900 metres from the 25,000-capacity Queensland Country Bank Stadium, City Oasis Inn will offer a mix of guest rooms and suites, featuring pet-friendly room options, kitchenettes and a beautifully appointed two-bedroom Miners Cottage built in the 1880s. Guests can also enjoy the hotel’s lagoon style swimming pool, City Oasis Café, lush tropical gardens and gym access all in a prime position to the Townsville CBD, The Strand, Castle Hill and the renowned Magnetic Island.
“We are thrilled to welcome BWH’s second SureStay Collection hotel in Queensland,” said Rod Munro, Managing Director of BWH Hotels Australasia. “The growth of the economy segment over the last 12 months has rapidly accelerated to meet the needs of today’s travellers. With its proximity to a major events venue, City Oasis Inn is the preferred choice for guests travelling to Townsville to see the Cowboys, local events and even Magnetic Island. The hotel is in a prime location to cater to leisure guests and business travellers needing a place to stay.”
Working as a family partnership, City Oasis Inn has been operating independently in the region for over 40 years and plans to collaborate with BWH’s award-winning distribution, revenue management, and Sales & Marketing programs later this year. The hotel will maintain its current branding to allow the independent property to connect with BWH’s global distribution system. The hotel promises to deliver guests value for money in the best location to connect with Townsville and the city surrounds.
Hotel owner and operator, Brendan Carter, said, “We’re confident BWH will honour the unique character of City Oasis Inn while elevating the guest experience to boost our property. The BWH team have displayed their flexibility in orchestrating an adaptable brand partnership that allows our hotel to maintain its own identity. This was a key factor in our decision to align with the brand. We look forward to tapping into BWH’s high standards of hospitality and globally renowned loyalty program to attract new guests.”
Set to join BWH’s portfolio of Queensland properties in late-September, City Oasis Inn Townsville is slated to be BWH’s second SureStay Collection property in Queensland and its sixth SureStay Collection in Australasia.
