Aura Hotel Times Square is thrilled to announce its grand opening in the heart of Times Square, New York City. Previously known as Hotel Mela, the property has undergone an extensive renovation that has completely transformed its offerings while adopting a new name. Aura Hotel Times Square is now poised to provide new and returning guests with an unparalleled experience of luxury and convenience in one of the world’s most vibrant locations.
Situated in Times Square’s epicenter, the hotel provides an exceptional location for exploring New York City’s dynamic energy. Immersed in the heart of Times Square, Aura Hotel offers its guests the perfect launchpad for immersing themselves in the magic of Broadway theaters, indulging in world-class dining experiences, and exploring premier shopping destinations.
“We are incredibly excited to welcome guests to Aura Hotel Times Square following this complete renovation,” says David Adelipour, Owner of Aura Hotel Times Square. “We’ve crafted a space that seamlessly blends modern sophistication with the vibrant energy of New York City, offering guests an oasis amidst the hustle and bustle of the city.”
The renovation has revitalized the property with a fresh, modern aesthetic, introducing a range of features designed to enhance guest comfort and enjoyment. The newly redesigned rooms now offer modern furnishings, state-of-the-art technology, and architecturally rich cityscape views, complemented by handpicked top-of-the-line amenities such as Molton Brown toiletries and Nespresso coffee machines. The updated lobby showcases contemporary art and stylish, comfortable seating, creating a welcoming atmosphere. To further elevate the guest experience, Aura Hotel Times Square provides a dedicated 24/7 front desk service, ensuring that every stay is both comfortable and enriched by premium features.
“The renovation of Aura Hotel is a significant milestone for Rebel Hotel Company as we expand our presence in the Times Square market,” says Brian Sparacino, President and CEO of Rebel Hotel Company. “This extensive transformation of the former Hotel Mela into a luxurious retreat amidst the vibrant energy of New York City. By blending elegance with prime location advantages, Aura Hotel offers an unparalleled experience for our guests. This venture underscores our strategic focus on enhancing our portfolio of boutique hotels and reinforces our commitment to delivering unique and exceptional experiences in one of the world’s most dynamic destinations. “
