Choice Hotels International, Inc. one of the world’s largest lodging franchisors, continues to strengthen its leadership position in extended stay with a new Everhome Suites opening in Lexington, Kentucky. With this opening, the company has four Everhome Suites open, over 60 in development, 20 under construction, and more than 10 are expected to open within the next year. In the category, Choice has more than 400 properties in the pipeline across its four extended stay brands, as of the first quarter of 2024. Choice’s domestic extended stay hotel portfolio grew by 17.4% from March 31, 2023 to March 31, 2024, driven by increases in economy and midscale extended stay brands.
“At Choice Hotels, we were pioneers in the extended stay hotel category, and our first-mover advantage has been solidified by the performance track record of our extended stay brands,” said Matt McElhare, vice president and lead for extended stay brands, Choice Hotels. “Our deep expertise and comprehensive understanding of extended stay have positioned us to help our franchisees successfully launch and expand the Everhome Suites brand across key markets including Lexington, Kentucky. With a dedicated team of nearly 70 experts, we provide unparalleled support from site selection and development to operations, sales, and marketing. Our ongoing investment in the category ensures that we continue to lead and innovate from the front in the highest opportunity categories within extended stay.”
Everhome Suites Lexington North is a four-story, 114-room hotel located off I-64 in the heart of Lexington. Developed by New Circle Investments and managed by H&W Hotels, Everhome Suites will serve the University of Kentucky market and the greater Lexington area. Guests can experience Kentucky horse racing history at Red Mile Gaming & Racing, major events at the Rupp Arena, and visit the Central Bank Center for conventions. This hotel features a mural that is a tribute to the Kentucky Wildcats team and highlights pivotal moments and players, created by OSRS.
Everhome Suites offers the comforts of home along with many other convenient amenities, including:
- Every room has a fully equipped kitchen with full-sized refrigerator, dishwasher, stovetop, microwave, flatware, cookware and plenty of counter space
- Spa-style bathrooms with high-quality fixtures
- Large closets and additional open and closed storage
- Select number of premium one-bedroom suites featuring in-room washer and dryer
- Locally inspired touches including artwork, food and beverage offerings in the HomeBase Market, and a signature mural at the main entrance
- Weekly housekeeping
- Free WiFi
- Pet-friendly options
- Contemporary multipurpose lobby
- Communal outdoor amenity area with barbeque grills, firepits, and green spaces; pools at select locations
- 24/7 self-serve, tech-enabled Homebase Market with food, beverages and groceries
- 24/7 fitness center with state-of-the-art cardio and strength-training equipment, including Peloton bikes
- 24/7 guest laundry facilities
Everhome Suites participates in Choice Privileges, the award-winning rewards program where members earn points on eligible charges during their stay, which can be redeemed for reward nights at over 7,000 hotels across a diverse portfolio of brands in 45 countries and territories. With the Choice Privileges Mastercard, members can earn more points faster, including on everyday purchases.
Choice Hotels, with a franchise-first focus and an industry-leading retention rate, has been committed to providing its hotel owners with the support they need to succeed since it launched the country’s first hotel chain in 1941. Today, Choice offers franchisees a suite of cutting-edge cloud-based solutions, including the choiceEDGE guest reservation platform and the choiceADVANTAGE property management system to help franchisees effectively manage room rates, distribution channels, and inventory.