Minor Hotels unifies global corporate identity with NH Hotel Group rebranded

Minor Hotels
Images by Minor Hotels

NH Hotel Group, part of Minor Hotels, will now operate as Minor Hotels Europe & Americas following a vote by NH Hotel Group’s shareholders to change the company’s registered name at its Annual General Meeting held last Friday.

By adopting the Minor Hotels Europe & Americas name, NH Hotel Group strengthens its integration with Minor Hotels. This fosters a single, recognisable corporate identity for stakeholders, accelerating Minor Hotels’ global growth. Moreover, this strategic move strengthens the global commercial and operational structure, benefiting industry professionals, customers, and shareholders.

Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels. said, “Adopting the Minor Hotels Europe & Americas name represents an important milestone in how Minor Hotels has become a globally recognised organisation, now under one corporate identity. Together, our Minor Hotels team’s shared passion and relentless pursuit of excellence will be instrumental in unlocking new business opportunities to achieve our ambitious growth targets in the coming years.”

Since 2019, Minor Hotels and NH Hotel Group have unified their global portfolio of eight brands – Anantara Hotels, Resorts & Spas, Avani Hotels & Resorts, Elewana Collection, NH Hotels & Resorts, NH Collection Hotels & Resorts, nhow Hotels & Resorts, Oaks Hotels, Resorts & Suites and Tivoli Hotels & Resorts – introducing them into new markets around the globe.

  • Duetto Trends Banner
  • eHotelier Essentials Banner

The collaboration between the groups has to date led to the introduction of two of NH Hotel Group’s trademarked brands (NH and NH Collection) into markets in Asia, the Middle East and the Indian Ocean, with further expansion in the pipeline, and strengthened Minor Hotels’ position in the upscale and luxury segments in Europe and the Americas through openings of Anantara, Avani and Tivoli branded properties. Today, Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries across Europe and the Americas.

Minor Hotels Europe & Americas plans to grow across all segments, with a focus on its upper-upscale and luxury brands. Of the 200 properties Minor Hotels aims to add globally by the end of 2026, the company targets more than 50 in Europe, and the Americas will also see new openings across the Minor Hotels brand portfolio. 

NH Hotel Group opened its first establishment in 1978 with the NH Ciudad de Pamplona Hotel. After becoming one of Spain’s first hotel chains, it successfully expanded across Europe and the Americas. In October 2018, NH Hotel Group became part of Minor Hotels following Minor International’s (MINT) acquisition of 94.1% of the company through a mandatory public acquisition offer. MINT has since increased its stake in NH Hotel Group to 95.9% as of 2023.

MINT, the Thailand-listed parent company of Minor Hotels, was founded in 1967 by William E. Heinecke. Minor Hotels’ first hotel venture, the Royal Garden Resort in Pattaya, Thailand, also opened in 1978. Minor Hotels has grown from a single property in Thailand to one of the world’s largest global hospitality groups, with over 80,000 rooms spread across more than 540 hotels in 56 countries and a collection of related businesses.

Tags: Minor Hotels, NH Hotel Group, rebranded


Related Articles

Related Courses

You might also like:

  • Duetto Trends
  • Cendyn 240 400 2404
Join over 60,000 industry leaders.

Receive daily leadership insights and stay ahead of the competition.

Leading solution providers: