Fairfield by Marriott continues expansion in Japan with seven openings in 2022 - Insights

Fairfield by Marriott continues expansion in Japan with seven openings in 2022

Fairfield by Marriott JapanFairfield by Marriott has announced the planned openings of seven new Fairfield properties across four prefectures of Nara, Hokkaido, Hyogo, and Okayama in Japan throughout 2022. Together with the seven planned openings, Fairfield by Marriott Michi-no-Eki Hotels will be expected to expand its portfolio to a total of 21 hotels across 9 prefectures in the country by 2022.

The opening continues the momentum of the Fairfield by Marriott Michi-no-Eki project in Japan, which was a partnership with Sekisui House back in 2018. The new hotels are slated to be built in key locations near roadside rest stations called “Michi-no-Eki” in Japan, situated close to national parks and UNESCO World Heritage sites that unlock access to many undiscovered destinations.

“We are very excited to continue to expand the Fairfield portfolio across Japan in collaboration with our esteemed partner Sekisui House,” said Rajeev Menon, President, Asia Pacific (excluding China), Marriott International. “We have been achieving great success on the Fairfield’s Michi-no-Eki project with 14 Fairfield by Marriott hotels already opened across five prefectures in the country. We look forward to continuing to expand the brand’s footprint with new hotels to deliver Fairfield’s friendly service and warm hospitality in undiscovered destinations across Japan.”

Each Fairfield by Marriott Hotel takes inspiration from its surroundings, delivering the beauty of simplicity for guests who appreciate a calming, reliable experience characterized by warm hospitality. The hotels’ public areas serve as a flexible social space to share and connect with other travelers or simply to relax. Guests can expect a harmonious balance of functionality, comfort and enriching décor in natural materials and carefully selected amenities. Guestrooms’ size ranging from 21 to 25 square meters, each features comfortable beds, complementary Wi-Fi and a space-saving shower booth.  The hotels also offer a Breakfast Box in collaboration with the neighbouring roadside stations. Guests can start their mornings with a bento box filled with delicious local specialties as they prepare for their next journey.

The hotels that are opening in 2022 are:

Fairfield by Marriott Nara Tenri Yamanobenomichi (99 rooms, opened March 21st)        

Fairfield by Marriott Nara Tenri Yamanobenomichi is located 18 kilometres away from Japan’s first ancient capital of Nara, attracting travelers from around the world as it represents a UNESCO World Heritage site consisting of 20 historic temples and shrines. Guests staying at Fairfield by Marriott Nara Tenri Yamanobenomichi can also explore the city of Tenri, where there are a few historical landmarks including some of the oldest shrines in Japan, Isonokami Jingu Shrine and the ancient trail of Yamanobe-no-Michi.

Fairfield by Marriott Hokkaido Eniwa (102 rooms, opening May 26th)

Fairfield by Marriott Hokkaido Eniwa is located in the city of Eniwa City, which is midway between Sapporo and the New Chitose Airport. Guests can immerse in the nature of Eniwa while trekking through the natural vistas of Eniwa Valley, exploring the three breathtaking waterfalls including the Hakusen Waterfall, Rarumanai Waterfall and Sandan Waterfall. Fairfield by Marriott Hokkaido Eniwa is only 70-minute drive away from The Shikotsu-Toya National Park and Lake Shikotsu, making it an ideal base to explore the great outdoors in Japan.

Fairfield by Marriott Hokkaido Naganuma (78 rooms, opening May 26th)           

Located 40 kilometres from Sapporo, Fairfield by Marriott Hokkaido Naganuma allows guests to enjoy a quintessential Hokkaido rural experience, with pastoral landscapes and paddy fields. The new hotel is also situated adjacent to Michi-no-Eki Maoinooka Park, with its observation deck offering breath-taking views of the island’s immense Ishikari coastal plain. This roadside station is also popular with local residents as it opens several farmers’ markets, where visitors can sample fresh produces from local farms including Yubari melons, blue honeysuckles and blueberries. Nearby the hotel is also a local winery, as well as a ranch with a petting zoo, miniature golf and an adventure maze, which are all enjoyable for family travelers.

Fairfield by Marriott Hokkaido Minamifurano (78 rooms, opening June 23rd)

In the summer, Fairfield by Marriott Hokkaido Minamifurano offers access to exciting activities on the nearby Lake Kanayama and Sorachi River, including canoeing, rafting and fishing. In the winter, guests can enjoy seasonal sports such as snowshoeing, dog sledding and backcountry trekking. A must-try here to experience local specialty is venison curry, a local specialty, as well as the buttered potatoes made from Minamifurano’s famed Irish Cobbler potatoes.

Fairfield by Marriott Hyogo Kannabe Highland (73 rooms, opening November 2022)

Adjacent to Michi-no-Eki Kannabe Kogen, Fairfield by Marriott Hyogo Kannabe is the gateway to the Kannabe Highland, where guests can enjoy trekking to Mt. Kannabe and picking wild edible plants in the spring, paragliding and grass-slope skiing in the summer and marveling at the beauty of the nearby waterfalls in the autumn. In the winter, the Highlands become a winter-sports mecca where people come from near and far to the three ski areas in Kannabe for skiing and snowshoeing.

Fairfield by Marriott Okayama Hiruzen Highland (99 rooms, opening November 2022) 

Fairfield by Marriott Okayama Hiruzen, adjacent to Michi-no-Eki Kazenoie in the Hiruzen-Kogen Highlands, also known as the nature’s adventureland where travelers can trek through the plateaus and foothills of Mt. Daisen and ride horses through the highlands during summer and enjoy skiing and snowboarding during winter. Family travelers can enjoy camping, picnics and exploring the many waterfalls in the area. The dairy industry is an important part of the Hiruzen. Travelers can visit the agriculturally based theme-park in Hiruzen-Kogen—Jersey Land where they can learn how to milk a cow or make cheese, and enjoy the local specialties, including steak, cheese and ice-cream.

Fairfield by Marriott Hyogo Minamiawaji (100 rooms, opening December 2022)  

Fairfield by Marriott Hyogo Minamiawaji is located adjacent to the Fukura Bay in the southern part of Awaji Island. Fitness enthusiasts can cycle around the island on a scenic route. The Naruto Uzushio Whirlpool in the southern part of the island is one of the largest whirlpools of the world. Visitors can take a cruise to see the natural phenomenon by the Akashi-Kaikyo Bridge. Another local attraction is the Awaji Puppet Theater, where guests can enjoy the delightful Awaji Ningyo Joruri puppet shows with 500 years of history.

“We are pleased to expand our footprint to northern and southern part of Japan, offering travelers access to remote destinations in the country. With the growing demand for self-drive travel, the new Fairfield by Marriott hotels will deliver on the brand’s principles of friendly service and warm hospitality for travelers to explore the unique destinations across Japan,” said Masahiro Taguchi, Project Director of Fairfield by Marriott’s Michi-no-Eki portfolio.

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