Luxury wedding show company Bridelux has partnered with Rosewood London, one of the finest five-star hotels in the city, and HELLO! magazine to offer a complimentary once-in-a-lifetime wedding for one deserving couple, working as key workers, NHS staff or carers during the current COVID-19 crisis.
Nominees will need to submit an entry for themselves, a friend or a family member via [email protected] Entries require confirmation of their occupation as a key worker or NHS member, an image of the nominee and 300 words about why they deserve to win. A committee consisting of HELLO! Editor-in-Chief Rosie Nixon, Publisher Tamsyn Spires, Head of Digital Sophie Vokes-Dudgeon, Bridelux CEO James Lord and Creative Director Anisha Vasani will choose the winning couple, announced in mid-May.
Nearly 30 suppliers from florists to cake makers, and stationery to styling have kindly donated their time and expertise to create the wedding of a lifetime for the chosen couple, worth over £100,000. Award-winning wedding planner Melanie at Cranberry Blue will work alongside bespoke caterer Jimmy Garcia, who has produced events for Google, Vogue and Facebook. Internationally renowned florist Farima Perry will create the flowers for the day and celebrity favourite Elizabeth’s Cake Emporium will design the wedding cake of dreams.
The wedding for the bride, groom and up to 150 guests will be held in the grand Ballroom at Rosewood London, which has catered for numerous VIP weddings, events and parties. The couple will stay in one of the hotel’s top suites for their wedding night, with breakfast served in the morning.
The wedding will later feature as an exclusive in HELLO! Weekly and HELLOMAGAZINE.COM, sitting amongst the dedicated #hellotokindness editorial, which is part of the brand’s wider initiative around encouraging kindness within the media and their readers’ lives.
Bridelux CEO James Lord, who founded the initiative, comments:
“In these uncertain times, I am very proud of the UK wedding industry to pull together to create this phenomenal wedding for key workers. Everyone jumped at the idea. It’s the least we all could do to give something back.”
Rosie Nixon, Editor-in-Chief of HELLO! adds:
“HELLO! is a brand built on kindness, positivity and celebration, so this competition is the perfect way for us to give back to one deserving couple who have given us so much. We are all living through extraordinary times, and the hugely important role of NHS staff and key workers has been appreciated by us all. I hope we can now make someone’s day with this amazing, once-in-a-lifetime prize!”
Michael Bonsor, Managing Director of Rosewood London, also comments:
“Rosewood London is delighted to be a partner of this amazing initiative to be able give back and help NHS staff, carers and key workers who have been working so hard to keep us all safe in these exceptional times. As a hotel, we have long supported the NHS and recently, our teams have been working to provide meals to NHS staff. We now look forward to giving one lucky couple a day to remember with their loved ones and friends.”