JLL’s Hotels & Hospitality Group today announced the promotion of Julien Naouri to Head of Investment Sales, Asia, effective April 1. Based in Singapore, in this expanded leadership role, Naouri will lead the firm’s hotel investment sales strategy and operations across the Asia region, reporting to Nihat Ercan, CEO, JLL’s Hotels & Hospitality Group, Asia Pacific.
He joined JLL in 2020 as Vice President in the Singapore Investment Sales team and has since established himself as a key leader within the platform. To his expanded role, he brings nearly two decades of industry experience, having worked in hotel brokerage since 2008 and been based in Asia since 2010.
Since joining JLL, Naouri has played a leading role in executing numerous high-profile mandates across Southeast Asia and the Indian Ocean. His notable transactions include landmark hotel sales in the Maldives such as the W, Sheraton, Amari and The Standard. In Singapore and Indonesia, his successes include Parkroyal Kitchener Singapore, Frasers Suites Jakarta, Pullman Jakarta and Waldorf Astoria Jakarta. More recently, he has expanded the firm’s presence in Malaysia, delivering several successful transactions including the Thistle Johor Bahru.
In his new role, Naouri will be responsible for driving revenue growth, expanding client coverage across the region, and fostering collaboration across JLL’s broader Capital Markets platform. Since 2022, he has also served as Global Hotel Desk liaison for Asia, partnering with colleagues in EMEA to strengthen engagement with outbound Middle Eastern capital targeting the Asia Pacific region.
Julien will partner closely with James Abe, Head of Investment Sales, Japan, Peter Harper, Head of Investment Sales, Australia and New Zealand and Gaurav Sharma, Head of Investment Sales, India, as JLL continues to expand its investment sales platform across the region. He will also collaborate closely with JLL’s network of 120 hotel and hospitality experts in 16 offices regionally.
“We’re at an inflection point for hotel investment across Asia, with capital actively repositioning and compelling opportunities emerging regionwide,” said Naouri. “Clients are looking for partners who combine deep local expertise with global reach and can navigate market complexities with clarity and precision. I’m looking forward to working with our exceptional regional team to bring the full strength of JLL to every transaction and deliver meaningful results for our clients.”
JLL estimates $13.3 billion in hotel investment volumes in 2026, supporting the strong activity observed in the first quarter.
