Boutique hospitality brand The Pavilions Hotels & Resorts, whose collection spans distinctive boutique and luxury properties, is pleased to announce the appointment of Tom Thrussell as Chief Marketing Officer. Commencing his role on 1 February 2026, Tom is based in Bangkok, Thailand and brings a wealth of experience, as well as a proven track record of building and managing multiple iconic brands in the travel, hospitality and financial services industries.
In this newly defined role, Thrussell will lead the group’s marketing, brand and communications strategies, drawing on his extensive knowledge to help drive growth, elevate its digital positioning, and amplify its presence in the luxury hospitality sector amid a rapidly changing global landscape. He will oversee the existing portfolio, including award-winning properties across Asia and Europe; as well as the brand’s ongoing expansion which includes the upcoming opening of The First Cortina, by The Pavilions in the Italian Dolomites later this year.
With 20 years’ experience in driving growth across diverse markets and industries, Thrussell held key positions at brands including Maybourne and American Express in London, before relocating to Thailand in 2015. As a member of the executive team at Centara Hotels and Resorts, Thrussell successfully implemented brand strategy, digital marketing and transformation, PR management, business development and customer relationship management initiatives.
The Pavilions Hotels & Resorts is a collection of unique and elegantly designed boutique and luxury properties spanning Europe and Asia, from tropical sanctuaries in idyllic locations such as Phuket, Bali and The Himalayas, to city centre havens in Madrid and Amsterdam and a trio of sophisticated hotels in Rome. Offering an unforgettable level of service and personalised touches at every step, each stay is designed to inspire, transform, and immerse guests in local culture through unique, curated journeys.
