The Ritz-Carlton, Dubai International Financial Centre has appointed Shadi Attar as its new director of sales & distribution, strengthening the commercial leadership of one of the city’s flagship luxury properties.
Attar brings close to two decades of hospitality experience across IHG, Accor, Marriott, and Swissôtel. Since joining the 341-key hotel, he has already played a pivotal role in shaping its commercial strategy. His initiatives have boosted corporate and MICE bookings, while reinforcing partnerships across the hotel’s top feeder markets.
In his first three months, Attar has overseen a realignment of the market mix, prioritising premium corporate accounts, luxury leisure partnerships, and strategic distribution channels. This focus has supported higher ADR and delivered stronger business momentum. He has also introduced targeted training sessions to elevate his sales team’s performance, enhancing conversion rates and improving response times for key accounts.
