Hotel Heron is pleased to announce the appointment of its new General Manager, Matt Karow, to lead the property team at the hotel. As General Manager, he’ll be responsible for overseeing all operational aspects of Hotel Heron, including guest services, team leadership, strategic planning, and brand development. His appointment marks an exciting new chapter for the hotel as it continues to position itself as a premier destination in Alexandria’s vibrant hospitality scene.
With over 20 years of industry experience, Karow brings a wealth of expertise and leadership to his new role and the Hotel Heron team. Karow’s career began with Hyatt Regency and included management roles in Milwaukee, Rochester NY, and St. Louis. He then joined Highgate in 2013, where he held executive positions at Hyatt Arlington and Hyatt Regency Bethesda, as well as special assignments at Boston Park Plaza and Inn of Chicago. In 2019, Karow returned to the Washington D.C. area as Opening General Manager of Hyatt Centric Old Town Alexandria. Prior to returning to Alexandria, he most recently held General Manager positions in Florida at The Daytona Hotel, Autograph Collection and the Art Ovation Hotel, Autograph Collection in Sarasota.
“I’m thrilled to join Hotel Heron and become part of such a vibrant, community-driven property team,” said Karow. “The hotel is at the center of one of Alexandria’s most culturally rich neighborhoods and I look forward to continuing to evolve its presence both with its loyal visitors and new travelers.”
Part of Aparium Hotel Group, Hotel Heron is located in the heart of Old Town Alexandria and offers guests the opportunity to see the beloved neighborhood from a new vantage point. The chic 134-room boutique hotel is known for its dynamic community-focused programming and culinary concepts, which include: KILN, a signature ground-floor restaurant serving hearth-inspired Mid-Atlantic cuisine; Francis Hall, a cozy craft cocktail bar hidden in the heart of the hotel; and Good Fortune, the only rooftop experience in Alexandria with unobstructed views of the Potomac.
