Al Raha Beach Resort & Spa, Abu Dhabi has announced the appointment of Ahmed Abdraboh as its new director of sales and marketing. Abdraboh will utilise his 17 years of experience in hospitality, sales and business development to oversee all sales and marketing strategies for this prestigious destination.
Prior to his recent appointment, Abdraboh worked with many renowned, reputable hotel brands in the region. His career began at Hilton, before moving to Kempinski Hotels, Rixos Hotels & Resorts and later, Fairmont Hotels & Resorts.
As director of sales and marketing, Abdraboh will spearhead data-driven sales initiatives, elevate team performance, and implement proactive client engagement strategies to maximise revenue and strengthen brand positioning. He plans to focus on developing and executing effective sales and marketing strategies to strengthen the brand’s position and drive continued success.
Abdraboh’s strategic vision focuses on leveraging market intelligence, personalizing guest experiences, and fostering key collaborations to ensure both properties remain top choices for business and leisure travellers.
