The Indigo Road Hospitality Group (IRHG) is pleased to announce the appointment of Katharine Ames as Chief Marketing Officer. In this newly created role, she will continue to oversee all marketing efforts across the company’s portfolio, including internal communications, public relations, programming and branding, partnerships, and social media.Ames, who is based in Atlanta, previously served as Director of Marketing since joining the company in 2021.
She will continue to lead an internal team of marketing directors, managers, and coordinators and oversee several agency partners. She will continue to report directly to IRHG Founder and Chief Vision Officer Steve Palmer in her new role.
Prior to joining IRHG, Ames spent eight years at a boutique lifestyle agency, rising through the ranks from an entry-level public relations coordinator to a vice president of public relations. There, she led internal and external communications, strategic campaigns and partnerships, and media outreach for multiple hospitality and lifestyle accounts, including several IRHG restaurants.
Since its inception in 2009, the IRHG portfolio has grown to include 35 restaurants in 14 markets across the south. In 2021, the company expanded into hotels with the opening of Skyline Lodge in Highlands, NC, and it has since expanded its portfolio to six properties with four more under development.
