Microhire, the leading Australian-owned supplier of audio-visual and event staging services has appointed Susan Hamilton as Director of Sales and Marketing. In the new role, Susan will be responsible for working closely with Regional Managers and actively supporting Microhire’s venue partners across the country, as the business continues to expand into overseas markets including New Zealand and Fiji.
Susan joins the team with over 20 years of experience in the events industry and has held various senior management roles within the field, and across various five-star hotel chains.
Adept at developing strong working relationships within the hotel and events community, Susan is well respected in the field and has led successful sales teams delivering business objectives and sales and marketing strategies. Notable events she has worked across include Tourism Australia ATE, Lord Mayor’s Business Awards, Qld Hotels Excellence Awards, NRL State of Origin Launch, and G20 Leaders’ Summit.
Susan’s new role will see her leading and mentoring high-performance sales teams across the APAC business, activating strategic marketing campaigns, effective sales business plans and executive reporting, as well as actively promoting the Microhire brand within the events industry.
Jamie Hughes, CEO, Microhire Group said: ‘We are delighted to welcome Susan to our senior management team, cultivate her incredible industry experience and integrate her astute insights. With our business expanding, Susan’s appointment will further strengthen our team’s unity across Australia and overseas and compellingly showcase our exceptional offerings and impactful work to the event markets.’
Susan Hamilton, speaking on her new role said: ‘I am thrilled to take on the new role of Director of Sales and Marketing at Microhire and am looking forward to working with Jamie and the team. With a multitude of noteworthy projects underway, I couldn’t be more excited to utilise my experience to enhance Microhire’s exemplary reputation and highlight its incredible work and trusted partnerships.’
Microhire specialises in audio-visual and event staging for some of the largest events and conferences across Australia, Fiji, and New Zealand. The group provides a full-service event staging offering and has been providing cutting-edge technology to the events industry for over 35 years.
