IHG Hotels at Dubai Festival City has appointed Pranav Vohra as the new Cluster Commercial Director in a strategic shift towards holistic revenue generation for the four flagship hotels in the region. Vohra’s distinguished career in commercial management, including senior roles at esteemed hotel properties, showcases a proven track record of exceptional performance.
His extensive experience spans international markets, demonstrating a keen understanding of the nuances of diverse regions.
IHG Hotels at Dubai Festival City’s new appointment is marked by a significant title change from Director of Sales & Marketing to Commercial Director. This transition reflects a broader and more strategic approach to business development according to Thomas Schmelter, Area General Manager for IHG Hotels at Dubai Festival City.
Vohra will play a pivotal role, overseeing not only sales and marketing but also critical revenue-generating functions such as partnerships, distribution channels, and pricing strategies. This comprehensive and integrated strategy is designed to maximize revenue and ensure sustained business growth.
