Travel + Leisure Co., the world’s leading membership and leisure travel company, announced today that Amandine Robin will join the company as Chief Brand and Communications Officer, serving on the company’s Executive Committee. In this new role, Ms. Robin will lead the company’s brand, communications, and digital marketing programs as the organization executes on the expansion of its multi-brand strategy.
Ms. Robin spent the past 11 years at Pernod Ricard, the world’s No. 1 premium wine and spirits organization, most recently as Chief Communications Officer for the North America region, serving on the company’s executive team based in New York. Prior to that she worked for McCarthy Tétrault and GE Capital in Canada. She is an award-winning communications leader recognized internationally for her transformational communications programs. She will lead the Travel + Leisure Co. teams supporting the company’s global brands, internal and external communications, digital marketing, social media, and consumer insights.
She earned a dual Bachelor of Commerce degree in Strategic Marketing and International Business from NEOMA Business School in France and the University of Ottawa in Canada, and completed the Pernod Ricard Executive Leadership Program at INSEAD. She served as a board member with Columbia University Maison Française and Keep America Beautiful, among other organizations.
Ms. Robin will be based at the company’s global headquarters in Orlando, Fla.