Rachelle Peterson joined DAZN as SVP Global Commercial Distribution

Dazn, the global sports streaming service, today announced that Rachelle Peterson has joined the company from CNN International atRachelle Peterson Warner Bros. Discovery, where she managed the company’s B2B distribution business, ensuring linear and digital delivery of programming to the hospitality, travel and other commercial sectors. Rachelle has also previously worked in a similar role at Sky.

Pete Oliver, Chief Marketing Officer, Dazn, said, “We are excited to welcome Rachelle to Dazn at this crucial stage of our development into becoming the global destination platform for sports fans. Part of this journey is ensuring we maximise B2B opportunities from a digital and linear perspective.

“There are huge opportunities in this area, and Rachelle’s extensive experience in commercial distribution will help take Dazn into hotels, airports, transport, and licensed premises, delivering greater reach and revenues.”

Rachelle Peterson, SVP Global Commercial Distribution, Dazn, said, “I am thrilled to joining Dazn at such an interesting and exciting time. Their growth as a company has been phenomenal, and the premium sports rights relationships they have around the world are second to none. Commercial distribution is a huge opportunity for Dazn, especially with the quality of their local and global content.”

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Dazn is a leading sports streaming service in Italy, Spain, Germany, Belgium, Portugal, Japan, Taiwan, Canada, the US and UK. Its wide range of content includes top-flight football from the world’s most popular competitions – Bundesliga, English Premier League, J.League, LaLiga, Serie A, and the UEFA Champions League, in addition to the biggest sports from around the world – Formula 1, NFL, NBA, MotoGP and the UFC. DAZN is the only place for fans around the world to watch every NFL match outside North America. Dazn is building the ultimate sports entertainment business where fans from across the globe can watch, read, bet, play, share, socialise, buy tickets and merchandise, all in one place, with one account, one wallet and on one app. For more information on Dazn, our products, people, and performance, visit

Tags: DAZN, Global Commercial Distribution, Rachelle Peterson, SVP


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