John White, Director of Sales & Marketing at Kā‘anapali Beach Hotel and The Plantation Inn on Maui, is this year’s single/multi-
unit Marketing Professional of the Year. In his current role, John is responsible for global revenue and branding efforts. Throughout his tenure, the hotel and inn have garnered a coveted list of impressive accolades. Kā‘anapali Beach Hotel (known as Hawaii’s Most Hawaiian Hotel) received Conde Nast Traveler’s 2021 Readers’ Choice Awards for the top hotel in Maui.
Prior to joining KBH, White directed global event marketing campaigns for AT&T, Heineken, American Express, Pepsi and Nissan which included the Olympics and X Games. During his tenure at Nike, White was an integral player in launching the Tiger Woods brand. White also serves on the HSMAI Hawaii chapter board and in an advisory role for the Hawaii Tourism Authority. He holds HSMAI certifications in Revenue Management (CRME), Hotel Digital Marketing (CHDM) and Hotel Business Acumen (CHBA).
These awards will be presented at HSMAI’s Marketing Strategy Conference, an event for leaders in hospitality marketing to expand marketing knowledge and leadership abilities and leaders in other commercial disciplines to discuss the latest developments in marketing for hotels. This year, HSMAI’s Marketing Strategy Conference will be held in conjunction with ROC as a part of HSMAI’s Commercial Strategy Week. For more information about the events, visit commercial.hsmai.org.
HSMAI chapters and the industry at large can nominate individuals for the Marketing Professional and Educator of the Year Awards. Nominees represent top talent in the discipline and are judged by a panel of marketing leaders on a variety of criteria.
