Friedrich von Schönburg appointed Managing Director of Rosewood Villa Magna, Madrid - Insights
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Friedrich von Schönburg appointed Managing Director of Rosewood Villa Magna, Madrid

Friedrich von Schönburg
Friedrich von Schönburg

Madrid’s Rosewood Villa Magna has appointed Friedrich von Schönburg as the Managing Director of the newly remodeled luxury hotel. In this role, von Schönburg will oversee all aspects of the property – including daily operations, guest experiences, continued growth strategies across the hotel, and the acclaimed food and beverage program as well as the property’s Sense, A Rosewood Spa. With nearly 15 years of experience in the hospitality industry, von Schönburg returns to the Rosewood Hotel & Resorts family after the opening of Rosewood London in 2016, the brand’s first European property.

Most recently, von Schönburg worked as the General Manager of Spain’s El Palace Barcelona, where he was responsible for leading a successful repositioning strategy for the hotel. Prior, von Schönburg spent a successful 10 years working on some of the top hotels in London, including the COMO Metropolitan London and the highly anticipated reopening of The Savoy before joining Rosewood London as the Director of Guest Relations. Following this role, he went on to lead the Rooms Division for iconic hotels such as The Connaught and Claridge’s, before heading to Spain to work at El Palace Barcelona. von Schönburg has a Bachelor of Science from the École Hôtelière de Lausanne in Switzerland and co-launched an international events and communications company following his graduation in 2008.

“I am thrilled to return to the Rosewood family and lead this incredible property in Madrid, the capital of the country I so am proud to call home,” said von Schönburg. “Ever since my time at Rosewood London, I have followed the incredible growth of Rosewood Hotels & Resorts and there is no property I could be more excited about leading than Rosewood Villa Magna. I look forward to working closely with the team and our associates around the world to emphasize Rosewood’s values and philosophy in Spain.”   

Following a comprehensive refurbishment and redesign, Rosewood Villa Magna, one of Madrid’s most iconic and venerable properties, officially debuted in October 2021 under the ultra-luxury Rosewood Hotels & Resorts® flag. Located on Madrid’s most coveted boulevard, Paseo de la Castellana, the historic property has been a beloved local landmark since it originally opened in 1972, inducing a convivial spirit and charm that captivated visitors from both near and far. Newly infused with a dynamic design scheme that honors the original hotel and the vibrant city in which it sits while simultaneously incorporating contemporary style and comforts, as well as elevated amenities, world-class gastronomic experiences, and an unmatched standard of service, the revived Rosewood Villa Magna has been carefully conceived to usher in this new phase of ultra-luxury hospitality to the city of Madrid and Spain at large. 

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