auroHOTELS has announced the appointment of Jennifer (Jen) Stilwell as Vice President of Marketing. Stilwell is an accomplished marketing professional with more than 25 years in the advertising and marketing realm.
She comes to auroHOTELS from VisitGreenvilleSC (VGSC), the official destination marketing organization for the City of Greenville, SC. Under Stilwell’s leadership as Chief Marketing Officer and EVP/Chief Strategic Officer, she successfully directed and launched a new award-winning brand identity for the destination — “yeahTHATgreenville.”
Prior to VisitGreenvilleSC, Stilwell focused the majority of her career efforts leading tourism brand marketing for accounts such as the South Carolina Department of Parks, Recreation & Tourism (SCPRT) while at Leslie Advertising and the bounce agency to such prominent brands as NYCVB, Four Seasons Hotels & Resorts, La Cabana in Aruba and Club Med while at New York ad agency Warren/Kremer.
