Thibaut Asso has been named Director of Sales and Marketing at Rosewood Le Guanahani St. Barth, the island’s renowned retreat which is set to reopen in Spring 2021 following an extensive restoration. In his new role, Asso will be responsible for developing and leading the resort’s reopening marketing strategy, establishing relationships with industry partners, and continuously developing new business alongside his sales team.
“It gives me great pleasure to welcome Thibaut to the team,” said Martein van Wagenberg, Managing Director of Rosewood Le Guanahani St. Barth. “With his global perspective and experience in sales and marketing as well as operations, he will be a valuable asset as we prepare to welcome guests to once again enjoy the beauty and spirit of the island and the pristine Caribbean sea around us in what will mark a new chapter of the resort’s storied legacy”.With 20 years of experience in the hospitality industry representing some of the finest hotels and brands in the world, Asso will apply his operational knowledge and executive insights to his new position at Rosewood Le Guanahani St. Barth. Most recently, Asso served as Cluster Director of Sales and Marketing, Americas for COMO Hotels and Resorts based in Miami Beach, Florida, where he directed all aspects of the Sales and Marketing department for two COMO properties, including implementing operational decisions as part of the executive committee and reopening COMO Parrot Cay in 2017 following an extensive renovation. Previously, Asso was based in New York City and was the Director of Sales North America for Carlisle Bay Resort in Antigua; and Associate Director of Sales North America for Pineapple Luxury Hotels and Resorts, representing prestigious hotels including Carlisle Bay in Antigua, La Tremoille in Paris, One Aldwych in London, Il Salviatino in Florence and Upper House in Hong Kong. Prior to this, Asso spent eight years with Belmond Hotels (formerly Orient Express Hotels) in various sales and management positions.
Asso got his start in the industry on the floor and in management in food & beverage operations at hotel and resort properties in Monaco, Scotland, French Polynesia and the Caribbean. He earned a Baccalaureate in economy from Lycée Sasserno in Nice, France; a Hospitality Management Certificate from E-Cornell in the US; and a diploma in information and communication from the University of Nice Sophia Antipolis.
