A talented hospitality professional with rich experience in sales and marketing and a passion for volunteering has been named Alma’s commercial director.
German national Martin Koerner’s appointment to the new 196-pavilion and 384-suite resort overlooking Long Beach on Vietnam’s Cam Ranh peninsula comes after he worked at The Anam, another five-star resort also situated in Cam Ranh, for almost four years.
Koerner was appointed as director of sales and marketing during The Anam’s pre-opening and later promoted to group director of sales, marketing and distribution due to his efforts spearheading the formation of the resort’s commercial team and increasing profitability.
Prior to The Anam he was the director of marketing for HG Holdings, the parent company of Sens Asia Travel and Bhaya Group, and public relations and marketing manager for the European International School Ho Chi Minh City.
Koerner currently volunteers as EuroCham Vietnam’s tourism and hospitality sector committee chairman and as an executive committee member of Vietnam’s Central and Eastern European Chamber of Commerce.
In his role as commercial director at Alma, Koerner is tasked with positioning the 30-hectare beachfront resort on a consistent growth trajectory, and will oversee sales, marketing, public relations, distribution, and reservations.
“Martin is a natural-born leader and has a terrific track record of always generating new ideas to grow the business,” said Alma’s general manager Herbert Laubichler-Pichler. “His significant hospitality experience in Vietnam, where he has lived and worked for eight years so far, his leadership skills and his exceptional work ethic underscore our efforts to establish Alma as one of Vietnam’s top resorts.”
Bold, spacious and emblematic of Vietnam’s maturation as a destination, the independently owned and operated Alma features 14 food and beverage outlets and a cascade of 12 beachfront swimming pools. Other drawing cards include a science museum, 6000 square metre waterpark, 13-treatment room spa, art gallery, cinema, convention centre, amphitheatre, youth centre with virtual reality games, kid’s club, water sports centre, gymnasium and yoga room and an 18-hole putting green.