Boris Sertic is the new Senior Assistant Vice President, Head of Revenue. He is an accomplished travel industry professional with over 20 years’ commercial experience in the fields of pricing, revenue, distribution, group loyalty programs, and fares database.
For the first 12 years of his career, he was in senior management positions for wholesale international tour operations, focusing on long-haul worldwide strategy. He next joined Centara Hotels & Resorts as a corporate director in 2008 and had piloted numerous company-wide projects for revenue management structure implementation, distribution and commercial contracting strategies.
Boris will provide global directions and implement group revenue management and distribution strategies in collaboration with the Growth & Demand team at the Group and Hotel levels.
