Mohit Bhargava, one of Australia’s most respected and innovative marketing executives, has been appointed as the new GM of Sales & Marketing at BIG4 Holiday Parks of Australia (BIG4).
Mr Bhargava joins BIG4 from Village Roadshow where he has been the General Manager – Marketing & Sales at Village Entertainment & Topgolf Australia for five years. Prior to that, he was also a senior digital marketer with Nova Entertainment.
He was recognised in 2018 as one of the Top 15 Chief Marketing Officers in Australia as part of the prestigious annual CMO awards.
BIG4 CEO Steven Wright said, ”Mohit brings with him a wealth of expertise in the entertainment and hospitality industry, particularly around marketing to families and couples which is the lifeblood of BIG4. He is highly respected and, like the holiday park industry, comes from an industry that has been subject to major disruption in recent years.”
“His knowledge and extensive expertise in sales & marketing strategy, customer loyalty, data analytics, omnichannel retail and corporate partnerships provide a solid foundation for him to successfully lead BIG4’s sales and marketing activities. He has a mandate to grow BIG4’s share of the online sales and leisure accommodation market significantly.” Mr Wright said.
“I am so looking forward to commencing with BIG4”, said Mr Bhargava. “It’s an iconic Australian brand operating in a circa $2 billion industry with strong growth potential and even though it is the clear market leader it is not standing still. It has great leadership and has detailed plans and budgets to aggressively grow its online presence, loyalty program and overall revenue. I am excited to be able lead BIG4 sales and marketing activities to ensure these ambitions are achieved.”
Mr Bhargava will commence with BIG4 in mid-February 2019.