Spire Hospitality has announced George North as vice president of revenue management. With more than 20 years experience in hotel revenue management, North will provide increased support to hotels within the Spire Hotels portfolio, further positioning Spire for significant growth within the management sector.
“George joins our team with an impressive amount of history in the revenue management world, most recently as the Director of Revenue Management and Pricing Strategies with InterContinental Hotels,” says CEO & President of Spire Hospitality, Bill DeForrest. “His talents and skills perfectly align with the Spire Hospitality objectives, and we are very excited to have him join us as we continue expanding our management portfolio and providing our hotels with unparalleled support.”
While with IHG, North worked with all of the hotel brands including large InterContinental properties, Crowne Plaza and Holiday Inn. His vast portfolio of experience includes urban, suburban, airport and resort locations, bringing to Spire a background spanning all of the brands currently within the Spire Hotels portfolio, as well as those that the company will acquire in the future.
“Having been raised in our family-owned properties in Michigan and with my career spanning many revenue management roles, I’ve had the unique opportunity to be engrained in every sector of hotels,” says North. “I’m thrilled to join the strong team at Spire Hospitality to provide greater pricing strategy and revenue management support for our hotels.”
North grew up working in hotels owned by his family in Michigan. He is a graduate of Michigan State University with a bachelor’s degree in Engineering, but his love of hotels and his knowledge of Computer Science proved to be an excellent foundation for the world of Revenue Management.
Owned by AWH Partners, LLC, a privately held real estate investment, development and management firm, Spire Hospitality is a provider of management services for hotel owners and investors.