There is no set formula for an optimal distribution mix that applies to all hotels. Every hotel has its own unique channel mix that is affected by several things, including the hotel’s position in the marketplace relative to its competitors – its geographical location, its reputation in the industry, and its service offering (think packages, amenities, and terms and conditions).
Achieving the optimal distribution mix for a hotel is not a simple task. It’s an area where distribution and revenue managers spend most of their time. Thankfully, the technology channel manager makes analyzing channel performance and programmatically managing pricing/inventory to improve profitability much easier.