After five waves and almost two years of what seems like a bad remake of the movie Groundhog Day, there seems to be a light at the end of this pandemic tunnel. As the Omicron variant is slowing down its spread somewhat, the travel and hospitality industry is getting ready for a 2022 that will hopefully mark a return to pre-pandemic levels.
However, it is important to note how different behaviors towards travel vary across different countries, as the response to Covid-19 and its variants proved widely uneven. For example, here in the province of Quebec, in Canada, we are still in lockdown and recently came out of a three-week curfew. Meanwhile, various states South of the border and countries like Mexico or other Carribean islands are seemingly back to “normal” with little to no measures in place to prevent or contain the virus.
With this in mind, the folks at Expedia Group just released their most recent Traveler Value Index, with an outlook for 2022. Travel marketers should bear in mind these important considerations in order to apply best practices and reach their business objectives accordingly. Here are my top 5 findings from this report.
1. People will invest more in travel than pre-Covid-19
Not too surprisingly, Expedia found that across the eight countries surveyed there was a keen intention to splurge and spend more on travel, with the exception of Japan. Call this Revenge Travel 2.0, if you may!
Speaker and consultant with over 25 years of experience in travel marketing, sales and communications. Since 2012, I provide strategic planning consulting, website audits as well as digital marketing coaching for all levels of organizations, from SMB to large travel organizations.