Sofitel Ambassador Seoul has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising 2,500 preferred suppliers in 100 countries. According to Vincent Gernigon, General Manager of Sofitel Ambassador Seoul, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $35 billion annually, making the network the most significant player in luxury travel.
“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Vincent Gernigon. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”
Sofitel Ambassador Seoul joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. Sofitel Ambassador Seoul’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
Sofitel Ambassador Seoul offers the best accessibility to Seoul’s major business places and shopping centers, including Jamsil and the Gangnam district in Seoul. The property features 403 elegant rooms and suites, 160 serviced residences, and five exceptional restaurants and bars that overlook Seokchon Lake and captivate all five senses.
Guests are invited to experience the lake’s ever-changing beauty throughout the year—from cherry blossoms in full bloom during spring, to lush summer greenery, vivid autumn foliage, and the shimmering winter landscape illuminated by the Luminaire light festival—creating a distinctive sense of place.
The property embodies the brand philosophy ‘Where life lives with a French zest,’ offering a refined blend of French and Korean cultural sensibility. For instance, evening ceremony ‘Candle Ritual’, inspired by the tradition of illuminating the streets of Paris since the era of Louis XIV. At Sofitel Ambassador Seoul, the candle ritual becomes even more unique as Sofitel’s Ambassador performs it wearing the Korean traditional attire, Hanbok.
Sofitel Seoul connects Sofitel’s French heritage with the vibrant spirit of Seoul, positioning both the hotel and serviced residences as a destination for modern luxury travelers seeking meaningful and immersive experiences.
