Virtuoso, the global leader in luxury and experiential travel, continues to see record growth across the nine regions worldwide in which it operates. With an eye toward better serving the varied needs of its rapidly expanding member and partner base, the company is announcing changes within its Senior Leadership Team and a strategic realignment designed to reflect Virtuoso’s consistent focus on shaping the future of luxury travel.
Virtuoso has named Cheryl Cheney Bunker as senior vice president, global memberships. An industry veteran with more than 25 years’ experience, Bunker has been with Virtuoso since 2007, heading up teams that work hand-in-hand with Virtuoso member agencies and advisors to maximize engagement and drive preferred partner sales. Most recently, Bunker served as vice president, global member relations, providing leadership, management and strategic direction for the team responsible for over 1,200 travel agency locations and more than 20,000 travel advisors in 58 countries across North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
In her expanded role, Bunker will be responsible for setting the strategic direction and oversight of Virtuoso’s global membership. In this pivotal role, she will look to drive sustained growth, deepen member engagement and reinforce Virtuoso’s leading brand position across all regions by upholding and evolving Virtuoso’s rigorous membership standards.
Bunker’s role took effect as of May 1 and she will continue to office from Windermere, Florida.
