Sabre Corporation, a leading global travel technology company, today announced it has entered into a 10-year agreement with Lao Airlines – designed to take Laos’ national carrier into the future of offer-and order- based retailing.
The agreement deepens Sabre’s long-standing relationship with Lao Airlines – who have selected the SabreSonic Passenger Service System (PSS), accompanied by an extension of their distribution partnership – creating a unified technology foundation to support the airline’s future expansion. Not only will the carrier continue to be part of the SabreMosaic™ Travel Marketplace, but it will also join Sabre’s cloud-based PSS suite, which helps airlines around the globe with everything from initial bookings to post-flight services.
“The decision to partner with Sabre goes way beyond a simple software upgrade,” said Mr. Viengxay Singkham, Managing Director, Lao Airlines. “It is the practical engine behind the airline’s vision to connect Laos to the world. By adopting this technology, Lao Airlines ensures that travelers anywhere can easily connect with the country. Furthermore, this digital shift anchors the company’s mission of safety and efficiency, replacing legacy systems with modern tools that allow the operations team to deliver a smoother, more reliable experience. This long-term alliance also reflects careful consideration to ensure we have the right technology partner to guide us toward the Offer-Order world of tomorrow at a pace that makes sense for our business.”
“This marks a pivotal step in Lao Airlines’ growth journey,” said Maneesh Jaikrishna, vice president and regional general manager, airline IT solutions, Asia Pacific, Sabre. “A unified PSS and distribution strategy provides the stability, scalability, and efficiency the airline needs as they grow into the future. Sabre’s technology will be instrumental in helping them achieve their vision for network expansion and improved customer experience. This win also underscores Sabre’s growth momentum in the region and demonstrates the strength of our integrated retailing and distribution capabilities.”
By adopting SabreSonic together with content distribution through SabreMosaic Travel Marketplace, Lao Airlines will benefit from:
- Enhanced connectivity with current and future interline and codeshare partners, supporting the airline’s growth ambitions.
- Incremental revenue opportunities enabled by improved partner integrations and dynamic retailing capabilities.
- Expanded destination reach, overcoming previous connectivity limitations.
- Streamlined automation and workflows, with better synchronization and control between systems.
- Consistent, accurate content across channels, supporting stronger agency sales and a more seamless traveler experience.
Since its founding in 1989, Lao Airlines has served as a vital link between Laos and neighbors like China, Thailand, South Korea, Vietnam, and Cambodia. As the airline prepares for future expansion, its focus is now shifting to a digital-first strategy.
