Thailand Convention and Exhibition Bureau (TCEB) led the Thai Team to an outstanding finish at the recent IT&CMA in Bangkok with a total of 405 leads
across three exhibition areas, while Pattaya, one of Thailand’s MICE Cities, debuted its City Package at the show to lure overseas groups.
The impressive number of generated leads follows TCEB’s 23 conference bid win performance concluded at the end of the bureau’s 2023 financial year on September 30.
Thailand Pavilion (40 exhibitors) generated 135 leads, a 43.6% increase from 94 leads achieved last year. Pattaya Pavilion (24 exhibitors) generated 150 leads, while Isan MICE Stand (10 exhibitors) generated 120 leads.
The leads from Thailand Pavilion – 133 for meetings and incentives (24,532 travellers) and two for conventions (2,200 travellers) – is valued at 1,764 million baht.
The leads from Pattaya Pavilion carry a potential yield of 30,000 travellers and 2,000 million baht of revenue. For Isan MICE Stand, the potential yield is 24,000 travellers and 1,600 million baht of revenue.
Pattaya, the designated MICE City for the Thailand’s Eastern Economic Corridor, took a determined step forward by introducing an all-new incentive package for event planners and organisers called City Package.
Co-created with TCEB, the package offers bidding support, assistance in securing endorsement by relevant government agencies, publicity and promotion, recommendation on venues certified by the Thailand MICE Venue Standards (TMVS) and suppliers, and volunteer and traffic management.
At Isan MICE Stand, buyers met 10 exhibitors from three key cities in Thailand’s northeastern or Isan region – Udon Thani, Khon Kaen, and Nakhon Ratchasima. These cities are economic, transport, cultural, and education hubs for the region. Udon Thani is also the winner of the bid to host the International Horticultural Exposition 2026.
TCEB President, Mr. Chiruit Isarangkun Na Ayuthaya, said: “Thailand put up a tremendous showing at IT&CMA this year and we have the results to show for it – 405 leads. Pattaya and Isan had their standalone stands next to the Thailand Pavilion this year and contributed 270 of the total 405 leads. We noted that buyers are responding to our efforts to introduce potential destinations. More than half of the exhibitors at the Thailand Pavilion this year are from such destinations but that didn’t stop buyers from making enquiries and pushing the number of leads at the Thailand Pavilion well past the 94 last year to 135. We know a mix of novelty and quality is key and TCEB’s product development team and our four regional offices are keeping pace. Look out for more products emerging from every region of Thailand. We do hope our new and potential locations can attract future overseas delegates when they attend 23 conferences Thailand have won bids to host from now up until 2028.
