Baird/STR Hotel Stock Index fell 19.3% in June - Insights
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Baird/STR Hotel Stock Index fell 19.3% in June

Baird/STR Hotel Stock IndexThe Baird/STR Hotel Stock Index fell 19.3% in June to a level of 4,504. Year to date through the first six months of 2022, the stock index decreased 21.6%.  

“Hotel stocks continued on their downward trajectory in June and were significant relative underperformers as investors began to factor in an increasing likelihood of an impending recession,” said Michael Bellisario, senior hotel research analyst and director at Baird. “While the upcoming summer travel months are expected to be strong, investors are looking beyond the near-term fundamental strength to a period when demand and ADR growth are likely to moderate, which is supported by the many macroeconomic indicators that are flashing signs of broader slowing.”

“With summer vacation season in full swing, pandemic-era highs in room demand have demonstrated the sustained desire from Americans to travel,” said Amanda Hite, STR president. “While beach destinations continue to thrive, we have seen downtown locations, which were lacking both corporate group and transient demand, post encouraging results. Room rate growth continues unabated across all chain scales, and it is good to see upper upscale hotels being able to capitalize on renewed interest. At the same time, the macroeconomic sentiment has shifted with a ‘hard landing’ expected for the U.S. economy in 2023. Developers and owners are watching the interest rate environment closely, and recent rate hikes will likely have a measurable impact on the construction pipeline going forward.”

In June, the Baird/STR Hotel Stock Index fell behind both the S&P 500 (-8.4%) and the MSCI US REIT Index (-7.9%).

The Hotel Brand sub-index dropped 19.3% from May to 8,010, while the Hotel REIT sub-index dipped 19.5% to 1,036.

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STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an inte…

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