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Preliminary London hotel data for April

Preliminary London hotel dataSTR‘s preliminary April 2021 data for London hotels shows slightly better performance compared with recent months, albeit at overall low levels. 

  • Occupancy: 28.6%
  • Average daily rate (ADR): GBP67.13
  • Revenue per available room (RevPAR): GBP19.23

The absolute occupancy level was the highest for any month in London since October 2020, while the ADR and RevPAR levels were the highest since December 2020. Occupancy-on-the-books data for the market shows weekend peaks after 17 May – the day hotels can reopen. Further U.K. insights can be found here.

Year-over-year percentage changes will turn positive in the coming months due to comparison with the earliest pandemic-affected months from last year.

Further information regarding Europe’s hotel industry can be found in our latest Europe webinar here.

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All of STR’s COVID-19 analysis can be found here.

Tags: hotel performance, London, STR


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