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Global News launches new brand at 20th Anniversary Event

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  3. launches new brand at 20th Anniversary Event Group, the parent company of, Ctrip, Skyscanner, and Qunar, unveiled its all-new brand at an event held to celebrate the company’s 20th anniversary. launches new brand launches new brand

Founded in 1999, the company has grown to become the leading provider of online travel in China and Asia, with 400 million users. The change in nomenclature from ‘ International, Ltd.’ to ‘ Group Ltd.’ is a reflection, says CEO of Group Jane Sun, of the company’s next major endeavor, as it enters a new phase.

“Twenty years ago, we started our journey with our first call center in China. In 2013, we embarked on our second journey with our ‘All-In-Mobile’ strategy, which saw 80-90% of transactions move to our mobile platforms,” said Group CEO Jane Sun. “Now, it’s time for us to set out once more, with our sights on delivering the best travel experience to our customers, no matter where in the world they may be.”

Alongside the new brand, Group today formalized its ‘G2 Strategy’ — ‘Great Quality for Global Customers’ — which will be the driving force behind the company’s next phase.

Speaking at the event, Co-founder and Executive Chairman of Group James Liang noted that the new brand and strategy are not a deviation from the company’s roots, but an affirmation of the unified identity and mission of its platforms.

“Our vision has always been to be the most reliable, convenient and responsible travel service provider for our customers,” said Co-founder and Executive Chairman of Group James Liang. “Now, it’s time for us to bring together our businesses, resources, and expertise from China and abroad, to deliver the best experience to our customers in every corner of the globe.”

With over 35% of total revenue and 100 million users on the company’s platforms attributed to its operations outside mainland China, as well as international strategic investments in partners such as the Indian OTA MakeMyTrip, Group is well on the way to realizing its mission of ‘making every trip the perfect trip’ for customers across the globe.

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