Ascott launches hotel brand Citadines Connect - Insights
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Ascott launches hotel brand Citadines Connect

CapitaLand’s wholly-owned lodging business unit, The Ascott Limited (Ascott), has launched Citadines Connect, a line of business hotels with selected services, to widen its short-stay offerings as it continues to grow its portfolio. A sub-brand of Ascott’s well-established Citadines serviced residence brand, Citadines Connect business hotels cater to frequent travellers who are constantly connected, offering a chic living experience in vibrant city destinations.

Located in the heart of Manhattan, Citadines Connect Fifth Avenue New York is steps away from Times Square and Fifth Avenue, and a short walk from key attractions such as the Empire State Building, Museum of Modern Art and Grand Central Station.

Citadines Connect business hotels will have tech-enabled features such as mobile keys, self-check-in kiosks, smart washing machines or laundromats, content streaming-enabled televisions, and Google cloud printers. Guests can enjoy the convenience of ‘Grab & Go’ counters offering food and beverage options and daily necessities, common pantry areas, meeting pods, as well as 24/7 gymnasiums. They can also relax at the ‘Refresh and Recharge’ spaces that come with private napping pods with USB charging points, lockers and shower rooms. The hotels offer mostly studio rooms ranging from 18 to 21 square metres.

Guests can enjoy the convenience of a ‘Grab & Go’ food and beverage bar at Citadines Connect Sydney Airport.

Mr Alfred Ong, Ascott’s Head for Global Operations, said: “Citadines is Ascott’s fastest growing brand. It has a strong reputation amongst travellers who enjoy the flexibility to choose the services according to their lifestyles. Riding on the worldwide popularity of the Citadines brand which focuses on the extended-stay market, we are introducing the Citadines Connect sub-brand to capture the short-stay segment. The Citadines Connect brand, which offers contemporary and tech-enabled hotel accommodation in well-connected locations, cater to highly mobile business travellers who appreciate convenience, fuss-free services, online connectivity and recreational experiences.”

“We see strong potential for the short-stay segment and hotel rates are rising given the rapid growth in global mobility, bleisure travel and a flourishing gig economy. More and more skilled professionals are taking on short-term, freelancing and ad-hoc work assignments which require them to travel frequently. We will leverage Ascott’s international network and strong management capabilities to bring the Citadines Connect brand to key gateway cities such as Hong Kong, Paris, Seoul and Tokyo as well as popular destinations in Southeast Asia where there is high demand for quality, short-term accommodation.”

Mr Ong added: “By extending our range of product offerings with Citadines Connect, we can scale up our lodging business at a faster rate and further sharpen our expertise in managing hotel assets. Our business partners and guests alike can choose from a wide variety of lodging products that can best cater to their business models, travel patterns, and accommodation needs.”

The two properties to debut under the Citadines Connect brand are in highly attractive locations in the top cosmopolitan cities of Sydney and New York. Ascott is also looking to rebrand its properties such as Temple Bar Hotel Dublin in Ireland and The Domain Hotel Sunnyvale in Silicon Valley, California to Citadines Connect.

The 150-unit Citadines Connect Sydney Airport is located in Mascot within the city of Botany Bay. It is within walking distance to the Mascot railway station and Sydney Airport – Australia’s busiest airport – which catered to around 44.4 million passengers in 2018 and is forecast to receive around 60.7 million passengers by 2033.

Citadines Connect Sydney Airport

The 150-unit prime freehold business hotel is currently operating as Felix Hotel and will be rebranded as Citadines Connect Sydney Airport in May 2019. Located in Mascot within the city of Botany Bay, it is within walking distance to the Mascot railway station and Sydney Airport – Australia’s busiest airport which caters to around 44.4 million passengers in 2018and is forecast to receive around 60.7 million passengers by 20332. The business parks of Alexandria, Botany, Mascot and Waterloo, The Lakes and The Australian golf clubs, as well as the Westfield Eastgardens Shopping Centre, are all nearby. Sydney’s Central Business District is within a 15-minute drive or ride by train. The precinct is further earmarked for development to accommodate future population and employment growth capitalising on its accessibility to public transport.

Sky bar, one of the ‘Refresh & Recharge’ spaces at Citadines Connect Sydney Airport.

Citadines Connect Fifth Avenue New York

Citadines Connect Fifth Avenue New York is centrally located in the heart of Manhattan. Attracting a good mix of both corporate and leisure travellers, the property with 125 rooms is performing well with an average occupancy rate of more than 95%. Citadines Connect Fifth Avenue New York is steps away from Times Square, Fifth Avenue, the Theatre District and Rockefeller Center. It is also a short walk from key attractions such as the Empire State Building, Museum of Modern Art and Grand Central Station.

A one-bedroom premier suite at Citadines Connect Fifth Avenue New York.

Business corner at Citadines Connect Fifth Avenue New YorBusiness corner at Citadines Connect Fifth Avenue New York.

Since Ascott acquired the Citadines Apart’hotel serviced residence chain in 2004, it has expanded the Citadines portfolio by about five times from 5,100 apartment units in 18 European cities to about 25,000 units in over 140 properties and 86 cities across Asia Pacific, Europe, the U.S. and the Middle East. Last year, Ascott invested in TAUZIA Hotel Management, one of Indonesia’s top five hotel operators, to capitalise on opportunities in the growing middle-class hotel segment.

Business travel spending has been growing steadily from 2012 to 2017 and is expected to grow at an average rate of about 5% to US$1.7 trillion by 20223. This year, hotel rates are also expected to rise 3.7% globally4.

[1] “Sydney Airport Traffic Performance December 2018”, (19 January 2019), Sydney Airport Limited

[2] “Sydney Airport Masterplan 2039”, (2018), Sydney Airport Limited

[3] “GBTA BTI Outlook: Annual Global Report & Forecast”, (August 2018), Global Business Travel Association

[4] “2018 Global Travel Forecast”, (July 2017), Carlson Wagonlit Travel

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