IHG launches digital event planning platform - Insights
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IHG launches digital event planning platform

InterContinental Chicago Magnificent Mile – meeting room

IHG® has collaborated with Social Tables to launch the company’s new groups and meetings ‘Shop & RFP’ digital experience. Using cutting-edge search technology powered by Social Tables, this new global platform is designed to bring together groups, meeting and event planners, with the 5,400+ IHG hotels around the globe, making it simple to source and compare venues.

The platform makes it easier for those planning events to choose the space that is right for them and will ensure their next meeting, event, or celebration is unforgettable. The new site has already seen users submit over 15,000 RFPs to IHG hotels around the world.

The new platform contains a suite of important information including hotel and meeting room details, such as room capacities, floor plans and interactive maps, along with image galleries and nearby attractions. With this information, anyone from a corporate travel planner to an executive booking their child’s next sports trip can find exactly what they are looking for based on location, capacities and amenities across IHG’s 15 leading brands, including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Kimpton® Hotels & Restaurants and Holiday Inn® Hotels.

Derek DeCross, SVP Global Sales, IHG, said: “We have hotels with meeting space in more locations around the world than anyone else, so it’s critical we make it easy to access all the information our meeting planners and customers need to select and book the right location. With each event being unique, meeting and event planners need real-time access to capacity information and robust content that will help make their decision – and that’s what we set out to do.”

“We’re investing in our groups and meetings experience with programs such as this one to enhance the experience for all customers. With our new online platform, we can truly showcase our portfolio of leading brands and give meeting planners, from occasional to professional, the ability to find the best hotel to fit their needs and requirements. As we learn more about the needs and buying behaviors of customers through this site we’ll build a richer experience and ongoing enhanced features and functionality.”

Dan Berger, CEO and Founder of Social Tables added “Social Tables is honored to be selected as the architect and technology provider powering the new IHG groups and meetings ‘Shop & RFP’ digital experience. Working alongside IHG – a leader in this space – has been a proud moment for Social Tables and we look forward to making the IHG groups and meetings Shop & RFP digital experience even better in the coming years.”

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