In what represents a “seismic shift’ in direction for the Solomon Islands destination marketing, the Solomon Islands Visitors Bureau has unveiled its new look ‘Solomon Is.’ branding.
A key component of the new branding sees the Solomon Islands Visitors Bureau being renamed ‘Tourism Solomons’ with the NTO’s familiar sun, island and sea logo replaced with a new logo featuring an iconic Solomon Islands’ dugout canoe.
Underlining the importance tourism holds as a key economic driver for the country, Solomon Islands prime minister, the Hon. Rick Hou personally stepped in to unveil the new look branding and logo at an event held in Honiara’s Solomon Kitano Mendana Hotel.
Describing the initiative as a “seismic shift” in the destination’s international marketing direction, Tourism Solomons CEO, Josefa ‘Jo’ Tuamoto said the ‘Solomon Is’ branding has been purposely created to be versatile, covering every niche the multi-faceted destination offers and which set these Hapi Isles apart from its South Pacific neighbours.
“We are confident the new branding truly characterises the destination’s identity, message, image and positioning and will provide the platform for the Solomon Islands to optimally market itself in the international arena for the next decade or more,” Mr Tuamoto said. “Our new branding is unique. It allows every visitor to target or tag their own travel experience, exactly as they want it to be, in the process making it uniquely theirs and uniquely Solomon Islands.
Developed by Suva (Fiji) based Web media South Pacific, the new look identity replaces the former ‘So Solomons – So Different’ branding which has formed the mainbrace of the NTO’s marketing for the last five years.
The strategy for the new direction has received a 100 per cent of approval from the Solomon Islands Government cabinet which was given a sneak peek of the new branding last week.
