HFTP announces participating startups for entrepreneur 20X (E20X) at HITEC Toronto

HITEC Toronto startupsHospitality Financial and Technology Professionals (HFTP®), producers of Hospitality Industry Technology Exposition and Conference (HITEC®), has announced the seven exceptional startups participating in Entrepreneur 20X (E20X) Toronto held on June 28, 2023 at HITEC Toronto.

As the premier hospitality technology pitch competition for nearly a decade, Entrepreneur 20X is a unique opportunity for startups to gain visibility and credibility in the industry and network with fellow solution providers and influential industry professionals. Participants will have four minutes each to present their innovative products or services to a panel of judges with backgrounds in entrepreneurship and a live audience of HITEC attendees. Each pitch will be followed by another four minutes for Q&A between the judges and presenters.

The winning startup will receive a grand prize of $5,000 as the Judges’ Choice Award selection while the People’s Choice Award winner will also be recognized as voted on by their peers in real-time during the presentation and deliberation periods. All startups will receive exposure to potential investors, customers, and partners in the hospitality technology industry through their participation in the competition.

Beyond the stage, E20X participants receive a complimentary space to exhibit alongside over 300 of their peers in the HITEC Toronto exhibit hall at the E20X Pavilion. Pitchers will also have access to a team of industry mentors before the competition to inspire and educate the startups by lending them the insights, expertise and guidance they need to succeed for both the competition and their fledgling companies.

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“E20X is yet another way that HFTP delivers on our goal of supporting the next generation of hospitality technology professionals,” said Frank Wolfe, CAE, CEO of HFTP. “I am excited to see the latest group of startups to take the HITEC stage by storm.”

The participating 2023 E20X Toronto startups are:

  1. Aphy
  2. Buk Technology
  3. eTip
  4. Laasie
  5. PassiveBolt
  7. WrkSpot

HFTP is also set to hold an E20X competition at HITEC Dubai 2023 on May 23 at the Dubai World Trade Center, co-located with The Hotel Show Dubai. Applications to participate in E20X Dubai 2023 close May 12.

HITEC is the world’s largest and longest-running hospitality technology conference. It attracts thousands of attendees and hundreds of industry solution providers and brings together the brightest minds and hottest technologies from across the globe to one place. Attendees gain access to essential education, top hospitality industry experts and the resources to find cost-effective ways to improve company bottom lines. HITEC Toronto will be held June 26-29, 2023 at the Metro Toronto Convention Centre in Toronto, Ontario CAN. Learn more at

For more information regarding E20X, email

Tags: E20X, HFTP, HITEC, Hotel Technology, startup, Toronto

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