Direct bookings are essential for hotel brands to be successful, yet performance management of this channel is sometimes insufficient. Data analytics can help you better understand your direct channel performance, but the true value comes from being able to compare your brand to the market to identify opportunities for growth.
The true cost of food and the pillars of sustainable gastronomy
Addressing the food waste challenge requires both a paradigmatic change toward food and a swift change in how food waste is managed in businesses and educational institutions.
Making ecotechnology worth it for hotels
The hospitality industry is lagging behind in its adoption of eco-friendly technologies. A new study investigated exactly what is holding hoteliers back in their quest to “go green” and ways to address the barriers they encounter.
What will the metaverse mean for the hotel industry?
Despite its infancy, the metaverse has already opened some avenues to the hotel industry, from attracting and up-selling guests, to improving events at hotel locations and improving the guest experience.
Creative tips for F&B profitability in a year of inflation
Here are ten initiatives for your consideration to see your restaurant outlets through until prices and labor stabilize in the whiplash from the pandemic supply chain disruptions.
Why every hotel (even your own) is your competition in a disrupted market
The property next to you is not necessarily your direct competitor. Identifying who your guests are, who the competition is and how your property is performing relative to other hotels in the market is a real challenge today.
How to lead effective change management for the service industry
Effective change management in the service industry should do what the service industry does best – put people first. If the success of service provision lies in the hands of those providing the service, so too does the success of change management.
5 travel marketing considerations beyond Omicron
There seems to be a light at the end of this pandemic tunnel, but travel marketers should bear in mind these important considerations in order to apply best practices and reach their business objectives accordingly.
The top 9 digital marketing trends for hotels in 2022
Whether it is through providing exciting location-based experiences, creating highly personalized and seamless digital experiences, or creating operational efficiencies, this year will be a turning point as hotels continue their overall pivot to drive more direct bookings and revenue.
How to make the most of your overbooking strategy and start earning on free upgrades
With the right plan in place, overbooking can be an effective strategy for hotel total revenue. It allows hotels to increase the number of bookings, generate additional revenue, and even improve guests’ overall experience.
